2024 Chevrolet Colorado:
Stills and Motion

2024 Colorado campaign shoot for Chevrolet in Argentina. As consumers pursue their dreams and forge new paths they seek partners that can inspire and help them move forward. Our goal was to convey Chevrolet, specifically the new Colorado, drives real moments of connection, purpose and adventure.

The Chevrolet Colorado is one of the most important nameplates for South America because of its value. We were asked to highlight the full redesign of the Chevrolet Colorado and show its reflection of ongoing legacy and tradition with an aspirational vision of the future. Versatility and tradition go hand in hand.

My team and I delivered 26 stills and 3 videos, working closely with photographers, production houses, retouchers and editors.