2024 Chevrolet Blazer EV:
Social Inspiration
With only a certain number of 2024 Chevrolet Blazer EV assets at our fingertips our task was simple: inspire Chevrolet markets to use these assets in fun and unique ways across multiple platforms of social media. Each of these concepts highlight a feature of the Blazer EV; whether it be the range, cargo space or road tripping capabilities. Our goal was to maximize engagement with consumers through the social platforms.
Perfect Fit
INSTAGRAM STORIES
Whether it’s a trip to the driving range or a road trip that needs all your EV’s range, the new Chevrolet Blazer EV has the perfect amount of packing space. To bring this cargo space story to life, we’re creating a tap-and-hold puzzle game where you can Tetris together the full packing picture, just like you can play a little IRL Tetris to pack anything you need in the back of your Blazer.
Scroll With It
INSTAGRAM IN-FEED VIDEO
The average smartphone user scrolls more than five miles a year on social media. The bad news? We all probably need an iPhone-intervention. The good news? The Chevy Blazer still has 315 miles of charge left.
Using a repeating in-feed media buy, we’ll stay with users as they scroll for miles, letting them know that, unlike their phone, we’re still exits away from a low-battery.
Vacation Vibes
PINTEREST STORY PINS
With its sleek design, 300+ mile range, and bevy of features, the 2024 Blazer EV is the dream machine for your dream vacation. With Pinterest, we'll help users plan their next trip utilizing the Blazer as their get-away vehicle when they need to get away from it all.