2018 Alfa Romeo:
Auto Show App

Create an Auto Show app for Alfa Romeo - a living, functional, real-time brand expression that embodies the historical storytelling of Alfa Romeo with its current and future technology. Displayed near each Alfa Romeo vehicle, this app invites buyers to interact with the vehicle right in front of them. This was the challenge. How do we represent the breadth of the brand spanning decades? What are some additional ways to creatively engage customers to interact with vehicles? Our goal was simply to create a seamless user experience that enhanced the Auto Show experience.