Calhan Capital Wealth:
Branding & Identity

Calhan Capital Wealth, LLC is a Michigan-based investment management firm. Their Midwestern roots combined with their diverse backgrounds allow them to serve institutional and individual investors alike. Pioneers in the impact investing space, they wanted to modernize their identity and create a cohesive visual system. To revitalize this family-founded brand, we started with a modern and symmetrical logo mark that speaks to financial growth and flexibility. We kept their existing Navy and added Copper to the palette, using metallic foil that matches the color of shiny, new pennies.