2024 Mercedes-Benz San Francisco Shoot

Our new Mercedes-Benz MAX program is a platform designed for dealers to access campaigns with tailored marketing assets. Our goal was to create images to use in future campaigns that align with the Mercedes-Benz brand.

In preparation for our 14 day shoot I led key aspects of pre-production including scouting and securing locations, collaborating with a stylist, developing a comprehensive shot list, casting talent and overseeing wardrobe fittings. I also had an active hand in our post-production process. Our result was a delivery of over 200 sales and service still images, providing dealers with a versatile asset library to support customized marketing campaigns across multiple channels.